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Projects

The Lavender Project

Copywriter, adworks

During my role as a Copywriter, I have been able to have a creative outlook to assist the strategy team to develop content to create mock campaigns for the Arizona Department of Health Services (ADHS).

In this project, my team worked with OH created a social media campaign called “The Lavender Project” to get Gen Z to feel less lonely and improve their mental and physical health by getting them to interact with genuine human connections in the real world.

Because of my team's effort, this project won Gold for the Student Cross Platform, Outdoor & Transit Advertising campaign from the AAF Phoenix Chapter.

This project allowed me to pay attention to detail; specifically, as a copywriter, I had to make sure the words used would positively shift people’s views on human connection in the real world. 

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