Because of my involvement, I have had the opportunity to work on several different projects where I have been able to gain valuable skills to help me grow as a marketer and professional. Below, you can find some of my favorite ones!
The Lavender Project
During my role as a Copywriter, I have been able to have a creative outlook to assist the strategy team to develop content to create mock campaigns for the Arizona Department of Health Services (ADHS).
In this project, my team worked with OH created a social media campaign called “The Lavender Project” to get Gen Z to feel less lonely and improve their mental and physical health by getting them to interact with genuine human connections in the real world.
This project allowed me to pay attention to detail; specifically, as a copywriter, I had to make sure the words used would positively shift people’s views on human connection in the real world.