Master Resume

- Last & Final Rotation

- Activated in-store execution across SalonCentric retail locations by supporting merchandising standards, promotional setup, and stylist engagement to strengthen brand presence in the professional channel.

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- Partnered with store leadership and beauty advisors to optimize product presentation, ensuring adherence to planogram best practices and elevating the professional beauty shopping experience.

- Traveled throughout the tri-state area to visit salons, Sephoras, Ultas, and SalonCentric doors, collaborating with Salon Business Partners to ensure retail excellence and proactively address stylist needs.

- Led a strategic capstone project focused on driving Average Order Value (AOV) and increasing basket size at SalonCentric; synthesized field insights into actionable recommendations and presented findings to business development leadership.

- Presented a new business channel opportunity to the brand team and senior leadership by recommending an optimal product mix designed to drive incremental dollars and shipments, laying the foundation for a potential multi-million dollar sales opportunity by 2026.

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- Drove a 360° omnichannel activation for the Elvive bottle renovation by leading cross-functional development of Walmart aisle blades and shelf strips across 1,400 stores, while aligning in-store messaging with PDP updates across all major retailers and Amazon-specific banners to reinforce sustainability and education—resulting in a +14% and +13% sales lift in Walmart Phase 1 and 2, respectively.

- Developed and presented a 2026 planogram vision to brand teams, outlining strategic recommendations rooted in category best practices and retailer insights to optimize shelf presence, drive conversion, and ensure consistency across future product launches.

- Maintained the media tracking sheet in partnership with Social and Brand teams, capturing influencer tags and owned social support while aligning with retailer timelines; secured creative and copy approvals from retailers and developed content to support key 360° moments across digital media and owned social channels.

- Managed Amazon on-site banners by aligning with Amazon partners on priorities, briefing the Creative team, and crafting brand-aligned copy in partnership with Brand Managers to ensure cohesive storytelling.

- Oversaw planogram component production by collecting retailer needs, managing timelines, liaising with the Creative and Development teams, and coordinating with comp houses—executing the project under budget and reducing costs from the previous cycle.

- Identified an outdated Amazon storefront as an opportunity for brand elevation ahead of Prime Day; led cross-functional coordination across category BALs, Amazon CX, NAMs, and Creative teams to redesign the L’Oréal Paris storefront, ensuring cohesive visuals and messaging aligned with global e-commerce design standards.

- Owned biweekly communications to the sales field, releasing GTM kits, innovation dossiers, and updates to equip National Account Managers (NAMs) with the tools to strengthen retailer relationships.

- Distributed weekly retail performance tracker to Demand Planning, Supply Chain, and Brand Management, flagging critical insights and shifts that impacted forecast accuracy and retailer execution.

- Developed and presented a trend-focused and competitive Summer 2025 purchase with purchase (PWP) for Lancôme by incorporating insights from competitive landscape research, trend forecasting, field feedback, and consumer trends to result in a 56% increase in value and a 0.24% decrease in cost of goods for the PWP

- Collaborated with Lancôme marketing teams, global teams, and cross-functional teams to understand business goals by building relationships and participating in weekly meetings with individuals in senior management

- Assisted Assistant Manager of Retail Marketing to optimize 36+ product description copies by creating workflows in a product experience management platform, Salsify, to ensure timely routing to correct retailers

- Conducted a comprehensive analysis of 50+ competitor beauty sets to benchmark Lancôme's position against the competition by presenting the findings in a Microsoft Excel spreadsheet with suggested retail prices, images, product prices, and value breakdowns

- Revamped Lancôme’s trial size and semi-finished product library by creating a consolidated Microsoft PowerPoint to catalog 20+ products for set creation, upcoming year's orders, and cost of goods to enhance team efficiency in creating sets

- Transformed and maintained Lancôme’s products ordered (Logibooks) tracking system to catalog 60+ products by creating a consolidated Microsoft Excel spreadsheet with details on product availability dates and value added to sets to streamline set creation efforts.
 

- Researched and assessed the value of 50+ competitive gift sets for Nordstrom Anniversary Sale to provide valuable insights to the Lancôme Retail Marketing team by capturing findings in a Microsoft Excel spreadsheet

- Collaborated with senior management including the marketing supervisor to raise awareness by using direct marketing techniques to form relationships with 100+ community members to promote Circle K products and help improve brand image

- Assisted in providing support for social media and influencer marketing efforts by strategically aiding the marketing supervisor to conduct 2+ content & influencer photoshoots to produce content for social media

- Conducted and organized a marketing-focused research project to identify and develop new recruitment strategies by creating 3+ blog posts and 7+ videos for a social media campaign called “Growing with Circle K”

- Analyzed SEMrush data weekly and corrected over 100+ errors, warnings, and notices to improve client’s site health by +3%

- Updated over 500+ page titles and meta descriptions while utilizing SEMRush to conduct keyword research to optimize search engines on Shopify and WordPress

- Utilized copywriting skills to write and optimize 3+ blogs and 10+ emails with creative messaging for agency clients and build 3+ emails while using HubSpot’s Marketing Hub

- Worked with 2 project teams and 2 different advertising agencies to gain creativity and communication skills and knowledge of media trends to create copy for different campaigns for clients

- Create written versions of mission, visions, and values in order to create cohesive brand messaging in line with client expectations brand messaging in collaboration with advertising agencies and clients

- Assisted the creative team by producing over 10 lines of copy that resonates with the art